A trademark that suggests rather than describes the particular characteristics of a product, thus requiring a consumer to use imagination to draw a conclusion about the nature of the product. • A suggestive trademark is entitled to protection without proof of secondary meaning. — Also termed evocative trademark; suggestive mark; suggestive name. See SECONDARY MEANING. […]
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A trademark containing common words that do not describe or suggest any characteristic of the product to which the trademark is assigned. • Because arbitrary marks are neither descriptive nor suggestive of the goods or services in connection with which they are used, they are inherently distinctive, require no proof of secondary meaning, and are
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A very strong trademark, one that consumers immediately and consistently associate with specific goods and services. • A distinctive trademark is usu. fanciful, arbitrary, or suggestive, but a descriptive trademark or common name can become distinctive if it becomes so well known as to acquire a secondary meaning. — Also termed distinctive mark.
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descriptive mark 描述性商标 该种商标以文字、图案或其他标志直接说明有关商品或服务的某些特征，例如说明产品的特征；产品的设计目的、功能和用途；产品的质量和成分；产品的尺寸或颜色；该产品的用户种类等。除非证明其有第二含义，否则该种商标不得注册和受到保护。它还应与「暗示性商标」〔suggestive trademark〕相区别。直接表示上述信息的为描述性商标;必须通过想像才能与其所适用的产品相联系的，则属暗示性商标。 (→secondary meaning)
ab epistolis (ab ee-pis-t[schwa]-lis), n. [Latin] Hist. An officer who maintained the correspondence (epistolae) for a superior; a secretary. ABERCROMBIE(TT) CLASSIFICATION Abercrombie classification. Trademarks. One of the four types of trade designation — whether by mark, name, or dress — as generic, descriptive, suggestive, and arbitrary or fanciful, in increasing order of distinctiveness. Ab-ercrombie &
Trademarks. One of the four types of trade designation — whether by mark, name, or dress — as generic, descriptive, suggestive, and arbitrary or fanciful, in increasing order of distinctiveness. Ab-ercrombie & Fitch Co. v. Hunting World, Inc., 537 F.2d 4, 9 (2d Cir. 1976). [Cases: Trade Regulation 12.]
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